Bath Fringe has been a staple of the city’s cultural calendar for decades, but like many independent festivals, it needed to keep its voice fresh and visible in a crowded arts scene. I was brought in to lead its marketing and digital presence, helping the festival reach new audiences while keeping its grassroots spirit alive.

• Significantly boosted social reach and engagement across channels.
• Helped attract new audiences while maintaining loyal supporters.
• Reinforced Bath Fringe’s identity as a playful, inclusive, and vital part of Bath’s cultural life.

• Developed and managed the festival’s social media channels with engaging content that reflected its energy and diversity.
• Coordinated press coverage and listings, building relationships with local and regional media.
• Produced audience-facing materials that felt vibrant but accessible.
• Balanced limited budgets by focusing on targeted, high-impact campaigns.