We’re really pleased to have Luke on board to steer Bath Fringe’s publicity drive. His in-depth knowledge of the local arts scene is a great asset to the festival.”
Directors
CASE STUDY: MARKETING & SOCIAL MEDIA MANAGEMENT
Bath Fringe Festival
Marketing, social media and digital communications for one of Bath’s longest-running independent arts festivals.
Overview
Bath Fringe brings together performances, exhibitions, comedy, music, visual art and unexpected events across venues and public spaces throughout the city.
My role has been to help turn that large and varied programme into a clear, lively and recognisable campaign that reaches audiences without losing the festival’s independent character.
Client
Bath Fringe Festival
Role
Marketing & Social Media Manager
Period
2019–2021 and 2024–present
Location
Bath, UK — city-wide
Sector
Arts & Culture / Festivals
Services
Campaign planning, social media management, content creation, press and PR, email marketing, website content and campaign reporting.
The Brief / Challenges
Bath Fringe has been part of Bath’s cultural calendar for decades, but promoting it presents a particular challenge. It is not a single event in a single venue: it is a wide-ranging programme involving independent artists, promoters, venues, exhibitions and performances across the city.
The campaign needed to make that programme easier to discover, build momentum around key dates and events, and reach beyond the festival’s existing audience. At the same time, the marketing had to retain the grassroots, playful and sometimes unconventional personality that makes Bath Fringe distinctive.
My Role
I lead the planning and day-to-day delivery of Bath Fringe’s marketing and digital communications, working closely with the festival directors, artists, venues and partner organisations.
Campaign Planning
Social Media Strategy
Content Creation
Copywriting
Photography & Video
Press & PR
Website Content
Email Marketing
Artist & Partner Liaison
Analytics & Reporting
How I Approached It
Outcomes
Gallery
Planning a cultural campaign?
I help festivals and arts organisations turn complex programmes into clear, engaging campaigns that connect artists, events and audiences.