We’re really pleased to have Luke on board to steer Bath Fringe’s publicity drive. His in-depth knowledge of the local arts scene is a great asset to the festival.”
Directors
SERVICES:
Marketing & Social Media Management
Clear, creative marketing that helps events and organisations reach the right people and gives audiences a reason to take notice.
I provide marketing and social media support for festivals, venues, arts organisations and community projects, from campaign strategy and content planning to press, live coverage and reporting.
What I Can Offer
Marketing is not simply about keeping social media channels busy. It starts with understanding what an organisation is trying to achieve, who it needs to reach and why that audience should care.
I help turn programmes, projects and ideas into clear, joined-up campaigns. My involvement can range from developing the overall strategy to creating content, scheduling posts, securing listings, supporting press activity and reporting on what worked.
Because I understand theatre, festivals and events from the inside, I also understand the practical realities behind the campaign: changing programmes, limited assets, multiple artists, ticketing deadlines, venue information and the pressure of live delivery. My aim is to create communications that are achievable for the organisation as well as engaging for its audience.
I work with:
Festivals and Live Events
Campaign planning, programme promotion and live content for festivals, performances and public events.
Theatres, Venues and Arts Centres
Ongoing communications and audience-facing content for busy programmes, visiting work and venue activity.
Arts and Cultural Organisations
Marketing support that communicates creative work clearly without losing its character or purpose.
Community and Participation Projects
Accessible, locally focused communications that help projects connect with the people they are intended to serve.
Charities and Purpose-Led Organisations
Clear content and campaigns that support awareness, participation, fundraising and organisational objectives.
Artists, Producers and Small Teams
Practical marketing support for people who need professional communications without a large in-house department.
Ways I Can Help
Marketing Strategy and Campaign Planning
Defining audiences, messages, channels, priorities and campaign timings around the organisation’s aims and available resources.
Social Media Management
Planning, scheduling and publishing consistent content across the platforms most relevant to the project and its audience.
Content Creation and Copywriting
Creating clear copy, branded graphics, photography, short-form video and accessible content that reflects the organisation’s voice.
Press, Listings and Email
Supporting press releases, media relationships, event listings, email communications and essential website content.
Event Promotion and Live Coverage
Building momentum before an event and capturing useful, engaging content while it is taking place.
Reporting, Training and Support
Reviewing performance, identifying useful learning and helping staff or volunteers manage communications with greater confidence.
What This Means For You
How I Work
What Might Be Included
Every organisation and campaign is different, so the scope is agreed around the audience, programme and level of support required. Depending on the project, my involvement may include:
- Initial marketing review or audit
- Campaign objectives and audience planning
- Marketing strategies and campaign plans
- Key messages and calls to action
- Content calendars and publishing schedules
- Channel and platform recommendations
- Social media account management
- Copywriting and editing
- Branded social media graphics
- Photography and short-form video
- Reels and other vertical video content
- Accessible captions and image alt text
- Event pages and ticketing information
- Local, regional and sector listings
- Press releases and media information
- Press and media liaison
- Email and newsletter content
- Website news and event updates
- Artist or contributor information gathering
- Live event coverage
- Community management and audience responses
- Paid Meta campaigns where appropriate
- Performance tracking and analytics
- Campaign reports and recommendations
- Social media training and guidance
- Handover documents and reusable templates
Why Work With Me?
My marketing work is strengthened by more than two decades spent inside theatre, festivals, events and community projects. I understand not only how to promote the work, but how it is programmed, produced, ticketed and delivered.
I have built digital communities, led festival campaigns, worked with local media and supported organisations with ongoing social media and content. This includes Bath Fringe Festival, Theatre Bath, Pound Arts, Tell Your Story and Rag and Bone Arts.
I can work at both strategic and practical levels: shaping the campaign, writing the content, creating the assets and carrying out the day-to-day delivery. That is particularly useful for small organisations and busy event teams that need ideas to translate into action.
Selected Work
Bath Fringe Festival
Marketing and Social Media Manager
Developed and delivered campaigns across social media, press, listings, web content and audience communications, helping the festival remain visible while retaining its independent, playful and grassroots character. The work included both campaign delivery and analysis to inform future planning.
Pound Arts
Social Media and Content
Ongoing content and social media support for a busy arts centre, helping turn a varied programme of performances, film, workshops and community activity into clear and consistently branded audience communications.
Theatre Bath
Founder and Creative Director
Built and managed a digital platform and social community for Bath’s theatre sector, bringing together news, reviews, interviews and event promotion while developing partnerships with local press, venues and theatre companies.
Tell Your Story Chippenham
Social Media Management
Social media, event promotion, ticketing information and local listings support for a participatory project, helping its activity connect with communities across Chippenham and the surrounding area.
Need help reaching the right audience?
Whether you need a complete campaign, ongoing social media management or additional support around a busy event, I can help turn your programme and ideas into clear, engaging communications.